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Privacy Policy

Our Privacy Policy applies to our websites, brands and any other website, mobile application, or other online service that links to this Policy (collectively, our “Service”). You can read the full version of the Privacy Policy and find a summary below.

Commercialledlights.com is owned and operated by Detroit Trading and Sourcing, LLC. This Privacy Policy has been created to document how we will collect, use, and protect the information we collect from your use of the website. By accessing or otherwise using this website you agree to the use of your information as set forth in this Privacy Policy. Please review it carefully.

Please also note that we may change this Privacy Policy at any time. Your continued use of the website after any such change has been made will constitute your acceptance of the revised Policy Policy.

Any user who has questions about this Privacy Policy may contact:

Detroit Trading and Sourcing, LLC
22482 Orchard Lake Blvd.
Farmington, MI 48336

Tel: (313) 528-7900

[email protected]

HOW DO WE USE PERSONAL INFORMATION AND HOW IS IT COLLECTED?

We collect many categories of personal information. The categories we collect may include: Contact and profile information; Comments, chat and opinions; Payment and transaction information; Location information; Information provided by social networks; Information provided by third parties; Information about fraudulent or criminal activity related to your account.

This personal information is collected from you in many ways, which are described in the full Policy. A few examples include:

  • When You Submit Personal Information to Us. We collect personal information about you when you register for an account, make a purchase, sign up for marketing communications, or send it to us.
  • When You Use Our Service. We collect some personal information about you automatically as you use our Service and visit our branches.
  • From Our Third-Party Partners. We may also collect personal information from our third-party partners who help us to provide the Service or from other third-party partners to supplement or enhance our information.
  • No Mobile information will be shared with third parties / affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and content; this information will not be shared with any third parties.

We may link or combine information that we collect about you from various sources to help ensure a consistent user experience regardless of how you interact with us – online, on mobile, or on social media.

We use personal information to provide our Service; to fulfill your requests, process transactions and contact you; to send you personalized advertising and promotional content and materials; to analyze and improve our Service and our business; and for other reasons described more fully in our Privacy Policy.

HOW DO WE SHARE INFORMATION?

We share information in a variety of circumstances to provide our services, respond to your requests, improve your experience, and otherwise conduct our business. For example, we may share information:

  • With third parties to fulfil your request, such as when you choose to share your activities on CommercialLEDLights.com with your friends and contacts, or when you engage in promotional activities we provide with third party partners
  • With select third parties, so that they can provide you with information and marketing messages about products and services you may enjoy

WHAT CHOICES DO YOU HAVE?

We want you to understand your choices regarding how we may process your personal information. Depending on how you use the Service, these choices may include the following:

  • Interest-based advertising. Visit the Network Advertising Initiative’s online resources, and/or the DAA’s resources to learn about how you may opt-out of certain interest-based advertising. Some of these opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete cookies, you may need to perform the opt-out task again.
  • Cookies Settings and Preferences. You may disable cookies and other tracking technologies through the settings in your browser.
  • • E-mail Settings and Preferences. If you no longer want to receive marketing e-mails from us, you may choose to unsubscribe at any time. You can also set your e-mail options to prevent the automatic downloading of images that may contain tracking technologies.

QUESTIONS ABOUT OUR PRIVACY POLICY?

For more questions about our Privacy Policy, please feel free to email us at [email protected]

COMMERCIALLEDLIGHTS.COM COMPANY PRIVACY POLICY

Detroit Trading and Sourcing Company ("DTS," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, stored, processed, transferred and disclosed by Detroit Trading and Sourcing.

This Privacy Policy applies to our websites and brands, including commercialledlights.com and any other website, mobile application, or other online service that links to this Policy (collectively, our "Service").

By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Call Recordings

When a call is recorded we collect:

  • A digital recording of the telephone conversation
  • the telephone number of both parties (internal and external)

Personal data revealed during a telephone call will be digitally recorded for your name and contact details to deliver appropriate services.

Email Communications

From time to time, we may send you emails regarding updates to our Service, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you, including emails on behalf of one of our customers.

If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication; in the absence of an “unsubscribe link,” you can also reply to the email with “stop.” Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).

1. WHAT INFORMATION DO WE COLLECT ABOUT YOU AND HOW DO WE USE IT?

We collect personal information about you when you voluntarily submit information to us when you use our Service. This can include information you provide to us when you register for an account, make a purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, participate in a survey, click on an ad, redeem a promotion or use some other feature of our Service.

We collect certain information automatically when you use the Service, such as information about the pages you look at on our Service, the actions you take on our Service or the device you use to access our Service.

We may also collect information about you from third parties.

  • Contact and profile information
  • Comments, chat and opinions
  • Payment and transaction information
  • Location information
  • Information provided by social networks
  • Information provided by third parties
  • Information about fraudulent or criminal activity related to your account

2. INFORMATION AUTOMATICALLY COLLECTED THROUGH COOKIES AND OTHER TRACKING TECHNOLOGY

When you use our Service, read our emails, or otherwise engage with us through a computer or mobile device, we and our third-party partners, automatically collect information about how you access and use the Service and information about the device you use to access the Service.

We use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes.

We typically collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”).

Information we collect automatically about you may be combined with other personal information we collect directly.

3. THIRD PARTY DATA COLLECTION AND INTEREST BASED ADVERTISING.

INTEREST BASED ADVERTISING
We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect, information about your use of our websites and mobile apps over time so that they may play or display ads on our Service, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site and other information. We may share a common account identifier (such as an email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

SOCIAL MEDIA WIDGETS AND ADVERTISING
Our Service may include social media features, such as the Facebook Like button, Google Plus, LinkedIn, Snapchat, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Google+ and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.

CROSS-DEVICE LINKING
We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our Service. We may also work with third party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.

THIRD PARTY PARTNERS.
The following is a sample of the third-party service partners we work with to provide cross-device linking and advertising services. We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.

Call Rail Tracking
This website also uses CallRail tracking and reporting. When you dial certain phone numbers listed on this website, you may be dialing a “forwarding number.” This forwarding number is used to help us understand the path you took to arrive on that page in order to help us improve user experience on the website and relevance in our advertising efforts. For more information on the privacy practices of CallRail, please visit the CallRail Privacy & Terms web page: https://www.callrail.com/privacy/

Google Analytics and Advertising. We use Google Analytics and Google Universal Analytics to recognize you and link the devices you use when you visit our site or Service on your browser or mobile device, login to your account on our Service, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google Universal Analytics to facilitate the service. Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at https://policies.google.com/technologies/partner-sites. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.

Google Ads
Additionally, This website uses Google Ads conversion tracking features on certain pages. If you contact us online, the destination page, or phone number you dial, will have code on it that will help us understand the path you took to arrive on that page.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Smartsup
This website uses third party tracking software such as Smartsupp to record your IP address and track your activity and behavior in order to improve the efficiency of our user support in the event you need any help or advice on products and services offered by commercialledlights.com

We track visitor activity and behavior at commercialledlights.com every time you access the site and the resulting data allow us to provide more effective user support if you need any help or advice. This includes a video recording of your session on the website that’s accessible on a secure server provided through the Smartsupp platform or other similar third party providers.

We will primarily process your personal data on our own. However, we may have to entrust some personal data processing services to a third party for any of the aforementioned purposes.

For more information you can refer to the Smartsupp Privacy Policy or their legal documentation on video recordings

USER EXPERIENCE INFORMATION
On some of our websites or services, we use third party tools to monitor user experience information. These tools automatically collect usage information, including mouse clicks and movements, page scrolling and any text keyed into website forms. The information collected does not include passwords, payment details, or other sensitive personal data. We use this information for site analytics, optimization and to improve website usability. We do not permit this information to be shared with or used by third parties for their own purposes.

4. HOW WE SHARE YOUR INFORMATION

We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Control Over Your Information” section below.

We may share your personal information with the following parties:

  • Our affiliates and companies in the same group of companies as us: our affiliates and subsidiaries (i.e., any organization or brand we own or control) or our ultimate holding company Detroit Trading and Sourcing and any subsidiaries it owns. These companies may use your personal information in the same way as we can under this Privacy Policy.
  • Third parties at your request: you may choose to share your activities on Detroit Trading and Sourcing with your friends through email, text or on various social media networks.
  • Promotional partners: third parties with whom we partner to provide contests and sweepstakes, or other promotional activities, which will usually be identified by name in the Official Rules of the contest or sweepstakes.
  • Select third parties: third parties, so that they can provide you with information and marketing messages about products or services that may interest you. To opt-out of our sharing your personal information with such companies, see Your Choices and Control Over Your Information, below.
  • Service providers and advisors: third party vendors and other service providers that perform services for us, on our behalf, which may include identifying and serving targeted advertisements, providing mailing or email services, tax and accounting services, product fulfilment, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
  • The public: when you provide feedback or post user content on our site. For example, if you post a product review on our website or a comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our website or on our social media pages.
  • Purchasers and third parties in connection with a business transaction: personal information may be disclosed to third parties in connection with a Detroit Trading and Sourcing-related transaction, such as a merger, sale of Detroit Trading and Sourcing assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another Detroit Trading and Sourcing or third party, or in the event of a bankruptcy or related or similar proceedings; and
  • Law enforcement, regulators and other parties for legal reasons: third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Detroit Trading and Sourcing, our visitors, or others.

We may also share information with others in an aggregated or otherwise anonymized form that does not identify you directly as an individual.

5. YOUR CHOICES AND CONTROL OVER YOUR INFORMATION

Profile and data sharing settings: You may update your profile information, such as your user name, address, or billing information, and may change some of your data sharing preferences on your Account Page.

How to control your email preferences:You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

Modifying or deleting your information: If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly at [email protected] We may not be able to modify or delete your information in all circumstances.

Geolocation: You may control location tracking by adjusting your location services settings on your mobile device. We may continue to approximate your location based on your IP address when you access the Service through a computer or device.

Cookies and Flash cookies. Most browsers allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies.

Blocking or deleting cookies may negatively impact your experience using the Service, as some features and services on our Service may not work properly.

Cross-device linking. Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.

Mobile advertising. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

6. HOW WE STORE AND PROTECT YOUR INFORMATION

Data storage and transfer: Your information collected through our website may be stored and processed in the United States or any other country in which Detroit Trading and Sourcing or its affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Detroit Trading and Sourcing or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe: Security of your information is very important to us, and we have put in place safeguards to preserve the integrity and security of information we collect and that we share with our service providers. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

7. CHILDREN’S PRIVACY

Detroit Trading and Sourcing does not knowingly collect or solicit any information from anyone under the age of 13 on this Site. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us at [email protected]

8. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. You may make one request each year by emailing us at [email protected] or writing to us at 22482 Orchard Lake Blvd., Farmington, MI 48336

9. LINKS TO OTHER WEB SITES AND SERVICES

The Services may contain links to and from third party websites of our business partners, advertisers, and social media sites and our users may post links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third-party sites.

10. HOW TO CONTACT US

If you have any questions about this Privacy Policy or the website, please Contact Customer Service (313) 528-7900 or email us at [email protected]

11. CHANGES TO OUR PRIVACY POLICY

We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and you should review this page periodically. We will update the ‘last modified’ date at the bottom of this page when we post changes to this Policy. If you object to any changes, you may close your account. Continuing to use our Services after we publish changes to this Privacy Policy means that you are consenting to the changes.

This privacy policy was last modified on 09/2018

Effective date: 09/2018